On December 15, 2024, over 100 employees, including the leadership team of Ningshing Ubay, representatives from various management levels and 10-year tenure employees gathered together to enthusiastically celebrate the "Ningshing Ubay 10th Anniversary" event.

Since its establishment in June 2014, Ningshing Ubay has journeyed through ten years of growth, transforming from a single e-commerce module into an integrated, all-round trade operation. From focusing on online channels to expanding across both online and offline diversified channels, we have navigated through highs and lows, always working together with unwavering unity. We have witnessed innovations and breakthroughs, and while celebrating our achievements, we continue to forge ahead with even greater determination.Today, thanks to the collective efforts of all our employees and the trust and support from our partners, we have achieved remarkable results. We continue to move steadily forward in a highly competitive market, earning recognition as "Ningbo's Cross-border E-commerce Leader" in the media. Every project, every collaboration, is a reflection of the team's wisdom and hard work. Not only have we strengthened the integration of supply chain resources and optimized digital operations management, but we have also broadened our market presence, enriched our product categories, and refined our core competitiveness. Additionally, we have pursued excellence in customer service and management, earning widespread praise from our clients.

In his speech, Ivy Shi, Vice President of Ningshing Holdings and Founder & General Manager of Ningshing Ubay, emotionally reflected on her entrepreneurial journey. Looking back at the company's ten-year development, she recalled how the dream began in a small 10-square-meter office with just a few people. From a handful of staff to hundreds, then to over a thousand, from tens of thousands to millions, and finally to billions in sales, Ubay has weathered countless challenges. Through hard work and perseverance, Ubay has surpassed strong competitors in the industry. Despite the fierce competition in the cross-border, supply chain, and consumer goods sectors, we have survived and thrived. This success is built upon the dedication and sweat of all our colleagues, creating Ubay's unique competitive edge and leading us to live a remarkable journey.She thanked everyone for working tirelessly with youthful enthusiasm and energetic action every single day of the 3,650 days. Looking ahead to the next decade, she is excited for Ubay’s team to continue shining brightly with courage and determination.

On behalf of Ningshing Holdings, Mr. Tan Zhengguo, Vice President of Ningshing Holdings and Chairman of Ningshing Ubay, congratulated Ubay on its 10th anniversary and extended his deepest respect and sincere greetings to all the employees who have worked hard for the company's development. He wished Ubay continued success, standing at the forefront of future industry waves, and achieving steady and long-term growth.

During the solemn and heartwarming award ceremony, company leaders presented custom 10th anniversary commemorative coins to the employees who had been with the company for ten years, as a gesture of the company's sincere appreciation and gratitude for their years of dedication and support.

The employees who have been with the company for ten years shared heartfelt reflections on their personal growth, recalling the highlights and milestones of the past decade. They expressed their gratitude towards the company and reaffirmed their commitment to continue growing alongside Ubay in the future.

Ten years marks a milestone, but also a new starting point. The Ubay team will continue to stay true to its original intentions, constantly improving themselves, and contributing even more energy and responsibility to the company’s development with renewed enthusiasm.

Ten years of progress, the future is here. The 10th Anniversary celebration was not only a reflection on Ubay’s past ten years of development but also a moment to look forward to the future. During the celebration, Ubay announced that starting from 2025, it will fully embrace the new action philosophy of “Think First, Act in Unity” based on the corporate spirit of “Always been ready.” This will guide Ubay into the next decade, embarking on a new journey toward high-quality development.

Looking ahead, the possibilities are limitless. Ningshing Ubay will actively explore new market opportunities, continuously enhance its innovation and competitiveness, serve customers, empower employees, and turn even greater dreams into reality.